(통화연곰읜): Ring Back Tone

Value-added services like RBT are critical for telecom operators to boost Average Revenue Per User (ARPU) . Experts predict VAS could contribute over 20% of total telecom revenue by 2025.

The most significant recent shift is the transition to , which plays short-form video content on the caller's screen during the call setup period. Ring Back Tone (통화연결음)

The global RBT market was valued at $5 billion in 2024 and is projected to reach $6.67 billion by 2030 . Value-added services like RBT are critical for telecom

Future iterations of RBT are expected to use AI-powered recommendation engines to suggest content based on caller behavior and preferences. The global RBT market was valued at $5

Ring Back Tone (RBT) Service Report The Ring Back Tone (RBT) service, known as (Tong-hwa-yeon-gyeol-eum) or Coloring (컬러링) in South Korea, has evolved from a simple audio personalization tool into a sophisticated multi-media value-added service (VAS). 1. Market Overview

While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021.

V Coloring is increasingly being positioned as a mobile advertising platform for businesses.