The proliferation of online stores is driven by several key benefits:
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Abstract
Online shopping, once a niche novelty, has become a cornerstone of modern life. Since the emergence of early pioneers like and eBay in the mid-1990s, the digital retail landscape has expanded to include everything from global marketplaces to specialized niche boutiques. 2. Advantages for Consumers and Businesses The proliferation of online stores is driven by
This paper examines the rapid rise of online stores and their transformative effect on consumer behavior and the global economy. It analyzes the key drivers behind the shift to digital commerce—such as convenience and competitive pricing—while also addressing the challenges of cybersecurity and the displacement of traditional retail. once a niche novelty