Millennials Buying Habits Now

: Millennials spend more on groceries than any other generation, averaging $129.98 per week . They also show a high preference for organic (39%) and international-inspired foods (69%).

: 3 out of 4 millennials prefer spending on experiences (travel, dining, and fitness) over physical products. millennials buying habits

Millennials (born 1981–1996) are the primary driving force in modern retail, characterized by a "digital-first" but "omnichannel" approach. As of 2026, they account for roughly , totaling over $1.18 trillion annually. Their habits are defined by a high reliance on peer reviews, a preference for experiences over material goods, and a growing adoption of advanced technologies like generative AI to guide purchases. Core Spending Priorities : Millennials spend more on groceries than any