Buy | Fresh

The foundation of eating fresh is knowing how to spot quality before it hits your cart.

: Look for vibrant colors and firm textures. Avoid items with soft spots, wrinkles, or visible bruising. Buying produce slightly before it’s fully ripened can give you more time to use it at home. buy fresh

: Fresh fish should never smell "fishy"—it should smell like the ocean. Look for bright, clear eyes (not cloudy) and firm flesh that springs back when touched. The foundation of eating fresh is knowing how