Strategy: Your Strategy Needs A

Avoid the "classical trap" of applying 5-year plans to unpredictable markets.

See an opportunity and pursue it single-mindedly to build something that doesn't yet exist. Goal: Create or recreate an industry. 4. Shaping: "Be the Orchestrator" your strategy needs a strategy

Is your market predictable? Can you change it? Is it currently hostile to your survival? Avoid the "classical trap" of applying 5-year plans

Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First" your strategy needs a strategy