: By identifying specific "on-screen moments," broadcasters can trigger contextually aware advertisements. These types of ads reportedly deliver 40% higher CPMs compared to standard ad breaks.
Beyond this new AI framework, remains the core cloud-based platform for the company. It provides: It provides: : The platform creates timestamped clips,
: The platform creates timestamped clips, production alerts, and machine-readable event signals while streams are still live. The "Wowza Video Intelligence" Article This new framework
: Options for cloud-managed infrastructure, on-premises setups, or hybrid models that combine both for better cost optimization. manual processing pipelines.
Check out this interview with Wowza's Barry Owen to dive deeper into how these video analytics work during live events:
Wowza Media Systems recently launched the , a major new AI-driven initiative for the video industry. The "Wowza Video Intelligence" Article
This new framework is designed to integrate AI directly into live streaming workflows, allowing media and sports organizations to generate real-time data without needing separate, manual processing pipelines.