: The median age of owners has risen from 27 in 1985 to 50 in 2026.
: Approximately 24% of motorcycle owners hold a four-year college degree. Motorcycle Demographics 2026: Aging Riders & Market Trends who buys motorcycles
: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes. : The median age of owners has risen
: Women are the fastest-growing demographic, making up 19% of all owners and 26% of Millennial owners. though association members often average higher
: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 .