Education represents roughly 37.1% of laptop use . Institutions increasingly buy Chromebooks for K-12 students, with 93% of U.S. school districts planning such purchases in 2025. 2. Individual Consumer Profiles
The laptop market is a massive global industry, projected to reach . Buyers are primarily split between large-scale commercial organizations and individual consumers, with professional use driving nearly half of all laptop activity worldwide. 1. Commercial and Institutional Buyers who buys laptop computers
Individual buyers are increasingly looking for "premiumization"—higher-priced, high-value devices designed to last five to seven years. Laptops by the Numbers: 2026 Market Share & More | Fortunly Education represents roughly 37
This group represents the largest volume of laptop sales, often purchasing in bulk through multi-year contracts. who buys laptop computers