: A significant driver is the increasing number of women in corporate and professional sectors. These buyers seek formal attire to present themselves as professional and dedicated in the workplace.
: A large segment of the market consists of consumers buying for one-off events. who buys formal dresses
: Younger consumers (aged 18–25) are more likely to engage in frequent fashion purchases. This group often seeks luxury garments or "fast apparel fashion" to satisfy social desires and current style trends. : A significant driver is the increasing number