Who Buys Apple Watches -
This is the primary driver for 39% of all smartwatch use cases. Users often buy to track metrics like VO2 max, heart rate, and sleep quality.
The United States remains the largest market, accounting for more than half of the total user base. 2. Target Archetypes who buys apple watches
Almost one-third of iPhone users also own an Apple Watch, valuing the ecosystem's seamless interoperability. This is the primary driver for 39% of
