Where The Money Is -

: Durable moats like network effects or high switching costs.

In his book Where the Money Is: Value Investing in the Digital Age , Adam Seessel argues that traditional "Value 1.0" (buying cheap assets) and "Value 2.0" (Buffett-style moats) must evolve into . Where the Money Is

The phrase is famously attributed to bank robber , who, when asked why he robbed banks, reportedly replied, " Because that's where the money is ". : Durable moats like network effects or high switching costs