: Utilizing tools like lab usability studies, surveys, and remote testing to answer "Why" visitors behave the way they do.
: Measuring the diverse goals of a website, such as lead generation, e-commerce sales, or brand engagement, to understand the economic value created. Web Analytics 2.0
Web Analytics 2.0 is defined as the analysis of both from your website and competitors to drive continual improvement of the online experience, ultimately translating into desired business outcomes. The Five Pillars of Web Analytics 2.0 : Utilizing tools like lab usability studies, surveys,
: Traditional quantitative metrics (visits, page views, bounce rates) that answer "What happened?". such as lead generation