Web Analytics -

Every data story follows a path from the first click to the final action:

: How they move through the pages—tracking where they drop off or if they reach the "Story Completion" point. Web Analytics

Use web analytics to measure your traffic in ArcGIS StoryMaps Every data story follows a path from the

: The final outcome, such as clicking a link to a shop or signing up for a newsletter. 🛠️ Leading Tools : How users find your content (e

: What they do once they arrive, including "Story Starts" and time spent on specific pages.

: How users find your content (e.g., search results, Google Discover, or social referrals).

Web analytics tells the story of how people find and interact with your digital content. Whether you are looking at data from , social media, or a standard website, these metrics turn raw numbers into a narrative about user behavior. 📊 Core Elements of the Story