The company previously had a long-term partnership with presenter Phillip Schofield, but all related adverts were removed in 2023 following his resignation from ITV.

The brand's primary USP is convenience and speed , often completing sales in less than an hour.

Customers enter their vehicle details on the webuyanycar.com website to receive an instant online valuation, then book an appointment at a local branch to finalize the sale.

The UK business is owned by the (formerly BCA), which also operates brands like Cinch and BCA auctions .

The U.S. entity is a separate corporate entity, which was sold by Prosus (OLX Group) to a private equity fund in 2025.