Victorias Secret (2027)

: Beyond fashion, the company is pivoting toward becoming a "data-driven retail company," using AI for "perfect fit" technology and integrating digital expertise from its acquisition of Adore Me. The Fashion Show Revival

Under the leadership of (formerly of Savage X Fenty), the company has moved away from its controversial "Perfect Body" slogan to a new inclusive mission: "VS Now: Welcoming All Women" . victorias secret

The Victoria's Secret Fashion Show returned in 2024 and 2025, and a has been officially announced. : Beyond fashion, the company is pivoting toward

: The brand is re-embracing its core "sexy" image but in a way that prioritizes female empowerment over the "unattainable standards" of the past. : Beyond fashion