VF Corporation's decision to buy Dickies was driven by a strategy to dominate the global workwear market and leverage the "lifestyle" appeal of both Vans and Dickies.
: VF planned to use its global supply chain and digital platforms to scale Dickies internationally. 2. Financial Breakdown of the 2017 Deal vans buys dickies
VF Corp to sell Dickies to Bluestar Alliance for $600 million VF Corporation's decision to buy Dickies was driven
: At the time, both Vans and Dickies were experiencing a massive surge in popularity among "cool kids" and streetwear enthusiasts. Financial Breakdown of the 2017 Deal VF Corp
: VF expected Dickies to contribute over $1 billion in annual revenue by 2021.
While Vans did not directly buy Dickies, their parent company, , acquired Dickies' parent company, Williamson-Dickie Mfg. Co., in 2017 for approximately $820 million in cash . This merger brought two of the most iconic "streetwear" and "workwear" brands—Vans and Dickies—under the same corporate umbrella.
However, as of late 2025, VF Corporation has officially completed the sale of the Dickies brand to for $600 million . 1. The 2017 Acquisition: Strategic Rationale