: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.
: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening. twitter buys periscope
In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch : The integration provided a new platform for