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"We didn't send a memo," Maya explained. "We sent a counter-narrative."

"You don't fight the lie with more facts," Maya replied, closing her laptop. "You fight the isolation with connection. Public diplomacy in a crisis isn't about winning an argument; it's about maintaining the relationship so that when the dust settles, there's still a bridge left to walk across."

Maya, a mid-career diplomat, wasn’t looking at the screen. She was looking at the representative from the Republic of Kowa, a country currently embroiled in a digital disinformation war with its neighbor.