The Guide To Great Logos -

It must work everywhere. Can it be embroidered on a hat? Can it work in black and white? Does it look good on a giant billboard and a tiny business card?

Geometric forms that don’t represent a specific object but convey a "feeling" (e.g., Adidas, Pepsi, Nike ). These allow you to assign your own meaning to the shape. 3. The Psychology of Color and Shape The Guide To Great Logos

Before picking up a pencil or opening software, you must understand what makes a logo "work." Every world-class mark—from the Nike Swoosh to the Apple icon—shares these five traits: It must work everywhere