The Digital Houdini: How MagicJack Disrupted the Landline Era
: Users could take their "home" phone number anywhere in the world with an internet connection, allowing for "local" calls while traveling abroad.
The "Talk Free" moniker associated with MagicJack stems from its aggressive pricing model. After an initial hardware purchase, users typically received a year of unlimited calling to the U.S. and Canada. This disrupted the industry by:
Make and receive calls on their mobile devices using their MagicJack number.