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The animation follows a young boy (a caricature of Stromae) who becomes obsessed with a small blue bird. As he feeds it more "content" and time, the bird grows into a massive monster that eventually leads a mindless crowd off a cliff into the mouth of a giant predator.

The video features cameos of public figures like Barack Obama and Queen Elizabeth II , illustrating how no one is immune to the lure—and eventual destruction—of digital vanity. Critical Reception

The lyrics argue that love has become a "product of consumption," governed by the laws of supply and demand rather than genuine emotion.