If you are looking for practical ways to build or understand promotions, these strategic frameworks are commonly used: Optimal promotion strategies of online marketplaces
: A comprehensive systematic literature review that analyzes the link between promotional elements (advertising, direct marketing, etc.) and the overall performance of a business. romptiponua
: A quantitative research study that examines how different promotional types—such as monetary vs. non-monetary—influence consumer attitude and purchase intention. If you are looking for practical ways to
: This customer-centric research identifies utilitarian and hedonic benefits of promotions, noting that monetary savings strongly impact attitudes toward discounts, while pleasure-based benefits drive engagement with loyalty programs. romptiponua
: This study explores when joint promotion is most effective, concluding that it works best when commission rates are moderate and product prices are high. It provides guidance for marketing managers on launching proactive events.