Inside, the air smelled of fresh leather and rubber soles. Sarah had a mission: a pair of rugged hiking boots for her upcoming trip to the Smokies. She found them quickly—sturdy, waterproof, and exactly her size. But then came the best part of the Rogan’s experience: the "Get One."

As she walked to the counter, she noticed an elderly man deliberating over two pairs of orthopedic walking shoes. He looked at his budget, then at the boxes. Sarah smiled as the cashier applied the BOGO discount to his total, too. He walked out with a spring in his step, carrying double the comfort for half the price.

She wandered into the athletic aisle, her eyes landing on a pair of sleek, midnight-blue running shoes. They were lightweight and perfect for her morning jogs. She checked the price tag. Since they were of equal or lesser value than the boots, they were hers for free.