Lyrically, the song focuses on themes of wealth, power, and unapologetic indulgence.
: Songwriter Theron Thomas revealed he penned the lyrics from the perspective of a man in a club, but wanted a woman to deliver them to flip the power dynamic. Rihanna - Pour It Up (Lyrics)
The music video, directed by Rihanna herself, sparked significant debate upon its release in October 2013. The Psychology Behind "Pour It Up" Rihanna Lyrically, the song focuses on themes of wealth,
: The song depicts a lavish lifestyle of drinking, spending money on strippers, and personal celebration without regard for outside judgment. The Music Video Controversy The Psychology Behind "Pour It Up" Rihanna :
: Rihanna intentionally chose this record to "change pop culture" by allowing a woman to say what men usually say in club records—specifically about "flexing" and talking about their own money.