Rick Astley's 1987 hit "Never Gonna Give You Up" became a global success before evolving into the "Rickroll" internet meme, eventually surpassing one billion views on YouTube. Produced by Stock Aitken Waterman and directed by Simon West, the music video has since been embraced by Astley, including a 2022 recreation of the original scenes for a commercial. Read the full story behind the song at The Guardian .