The book you are referring to is likely , written by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, and Ragnhild Silkoset.

: The authors aim to explain complex research processes and statistical tools in an accessible, non-technical way for beginners.

: It provides hands-on instructions for using IBM SPSS Statistics for quantitative analysis and QDA Miner Lite for qualitative research.

: Supporting materials such as datasets and instructional videos are often available through Professor Sallis's website. Research Methods and Data Analysis for Business Decisions

: The content is divided into four main parts covering research design, data collection (surveys and qualitative methods), statistical methods (including regression and factor analysis), and reporting.