Programmatic Media Buying 〈2026 Release〉

Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers.

A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods programmatic media buying

Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space. Software used by publishers to list their available