Principles Of Pragmatics (longman Linguistics L... Apr 2026

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Minimize benefit to self; maximize cost to self. Principles of Pragmatics (Longman Linguistics L...

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Leech’s work shifted pragmatics from a purely philosophical study of logic and truth into a sociolinguistic study of human behavior. It remains a standard reference for students and researchers in linguistics, communication, and cross-cultural studies. Minimize cost to others