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TMT Predictions 2026: The AI gap narrows but persists - Deloitte

Unlike younger cohorts who find relevance in social media creators, older viewers (41+) overwhelmingly favor movies and professionally produced TV shows .

There is a surge in "thrifty thinkers" within this demographic who prioritize inquisitive and mentally stimulating content, specifically online games and puzzles . pornfree granny

Generative AI is being used to improve audience intelligence , helping media companies target granular segments like "legacy holdouts" with more relevant content recommendations.

While publishing (books and newspapers) has seen an annual decline of roughly 3%, this segment still prefers these formats significantly more than Gen Z or Millennials. 2. Key Content Trends TMT Predictions 2026: The AI gap narrows but

Older audiences are characterized by a preference for established formats, though their "digital wariness" is fading as interfaces become more accessible.

As the "average American audience" ages and becomes more diverse, there is a growing expectation for inclusive representation and characters that reflect the complexity of modern aging. While publishing (books and newspapers) has seen an

Tech-savvy, loves brand trends, professionally produced video. Low tolerance for "amateur" content. Cable TV, books, newspapers, essential news. Finds streaming "overwhelming" and "costly." Thrifty Thinkers Online puzzles, mentally stimulating games. Risk-averse; dislikes tracking/data privacy issues.