The video, premiered via Noisey , follows a hedonistic loop typical of the "Unruly Boss" lifestyle:
Watch the official music video for Popcaan's summer anthem, 'Never Sober': Popcaan - Never Sober (Official Video) PopcaanVEVO YouTube• Apr 11, 2016 🎬 Video Overview Popcaan - Never Sober (Official Video)
: Produced by long-time collaborator Notnice . The beat is characterized by "budget synth sounds" and an addictive, anthemic melody that complements Popcaan's melodic "crooner" style. The video, premiered via Noisey , follows a
"Skinny" refers to his physical frame; "frass" is Jamaican slang for being high or intoxicated. : The lyrics are a celebration of high-energy
: The lyrics are a celebration of high-energy partying, consumption of alcohol (specifically Hennessy), and maintaining a "high" state of mind ("Higher than Jehovah").
If you're interested, I can help you with more info on the , provide a list of other Popcaan hits from that era, or explain more Jamaican slang used in his lyrics. Which would you prefer?