Movements thrive on "politics by other means". This includes demonstrations, petitions, and in the digital age, "digital folklore" like viral hashtags and political jokes that help like-minded peers find each other online.
A movement is only truly a social movement if it gains long-term sustainability rather than fizzling out after a single event. From Streets to Seats: The Evolution of Power political movement
The engine of history isn't always found in the halls of parliament or the ink of treaties; more often, it hums in the streets, fueled by the collective will of ordinary people. A political movement is, at its core, a organized effort by a group of individuals to promote, challenge, or change political policies and structures. Unlike political parties, which seek to win office and govern through conventional channels, movements usually focus on a single issue or ideology, using unconventional methods to demand action from those already in power. The Anatomy of a Movement Movements thrive on "politics by other means"
Spain's 15-M Movement against economic hardship directly led to the rise of the populist party Podemos . From Streets to Seats: The Evolution of Power