The concept was the brainchild of , a frustrated artist and former Catholic seminarian who launched Penthouse in 1965 in England to fund his art career.
: Pets were not just centerfolds; they were brand ambassadors. They appeared at diverse events ranging from Formula One races in the rain to motorcycle magazine photo shoots and charity fundraisers alongside stars like David Lee Roth. Penthouse Pets
: Following the decline of print media and the passing of Bob Guccione in 2010, the brand has attempted several revivals. Under newer leadership like CEO Kelly Holland, the focus shifted toward licensing the "Penthouse" and "Pet" brand to clubs and apparel, aiming to turn the 50-year-old legacy into a modern lifestyle brand. Abandoned Croatia: Haludovo Palace Hotel on Krk Island The concept was the brainchild of , a