: Exporting unused internal ideas to the external market via licensing or spin-offs .
: Unlike the "closed" model, the Open Innovation model is visualized as a funnel with holes, allowing ideas to flow freely in and out of the organization.
: By leveraging existing external research, companies can significantly shorten their time-to-market and avoid "reinventing the wheel".
: Bringing external knowledge, such as customer co-production or academic research, into the company lab.