A marketing and branding concept used to identify platitudes . If a company claims something inherent to its service (e.g., a law firm saying "we offer professional service"), it fails this test because the listener's natural reaction is the sarcastic retort.
B: The “No Shit, Sherlock” Test. If you read a claim that makes you want to reply, “Well no shit, Sherlock” then it's a platitude. WordPress.com No shit? Sherlock! - A Damn Fine Cup of Culture No Shit Sherlock
Fans of modern adaptations, such as the BBC series Sherlock , often look for or make the joke themselves, even if the show's creators choose more subtle references to the character's intellectual prowess. Politics and Platitudes: The “No Shit, Sherlock” Test A marketing and branding concept used to identify platitudes