: In 2020, they established a new regional headquarters at the Waterfall Distribution Campus , cementing their position as a logistics powerhouse. Innovation Through Crisis
In its early years, NetFlorist operated as a lean startup, outsourcing fulfillment to a network of local florists. However, as the company grew, they realized that owning the entire process was the only way to scale and maintain quality. netflorist
NetFlorist was never intended to be a long-term business. In 1999, founders Ryan Bacher, Lawrence Brick, and Jonathan Hackner were working for NetActive, an early South African internet provider. Tasked with demonstrating their e-commerce capabilities to potential clients like Makro , they decided to build a "test" site to prove that online retail could work in South Africa. : In 2020, they established a new regional