The franchise is set in the fictional town of New Salem, where teenagers of different monster species learn to tolerate and support one another.
: The original "edgy" designs targeted at ages 7–16. Monster High
: Daughter of the Mummy; the school's resident "Queen Bee". The franchise is set in the fictional town
: Daughter of Frankenstein's monster; known for her stitches and "electrifying" personality. Monster High
Monster High is a multi-billion dollar Mattel franchise that subverts traditional beauty standards by celebrating the "flaws" of teenage monsters. Launched in 2010, the brand centers on the descendants of famous horror icons who navigate high school while embracing their unique identities. 🧛 Core Concept & Characters