Memeology -

: Coined by Richard Dawkins in 1976, a meme is viewed as a cultural parallel to a gene—it replicates by jumping from one mind to another via imitation.

Internet memes are a specific subset of general memes, typically defined by: 2018 Programs | Burst the Bubble - Elon University Memeology

: Beyond images, memes include melodies, catchphrases, fashion trends, and even architectural styles. : Coined by Richard Dawkins in 1976, a

: Memes undergo a form of "natural selection." They must be catchy (fidelity), spread quickly (fecundity), and stay relevant (longevity) to survive. Memeology is the study of memes, focusing on

Memeology is the study of memes, focusing on how cultural units of information spread, evolve, and impact society. While often associated with internet jokes, the field (formally known as ) explores the biological and psychological mechanisms behind why certain ideas "go viral" while others die out. Core Principles of Memeology