Media Today: An Introduction To Mass Communication Apr 2026

The role of technology (Convergence and Algorithms).

Define mass communication and the current "digital-first" reality. Media Today: An Introduction to Mass Communication

Summarize the need for critical thinking to navigate a media-saturated world. The role of technology (Convergence and Algorithms)

The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches). Media Today: An Introduction to Mass Communication

The social impact (Culture, Politics, and Identity).

How platforms are designed to keep users engaged for as long as possible. 3. Media Literacy in the Age of Misinformation

Analyze how digital platforms track user behavior to sell "predictive" data to advertisers.