Media Buying Terminology Here

: The total cost divided by the number of conversions (e.g., a sale or sign-up).

: The percentage of people who clicked your ad after seeing it. media buying terminology

These terms measure the breadth and depth of how your ads are seen. : The total cost divided by the number of conversions (e

: A ratio of revenue earned for every dollar spent on advertising. Buying Methods media buying terminology

: A type of programmatic buying where impressions are bought in instant auctions.

: Using automated technology and AI to purchase digital ad space.

: The designated start and end dates for your advertising campaign. Pricing & Performance Models