Media Buying Negotiation Tactics -

: Ensure you can cancel or pause the campaign with minimal notice (e.g., 48–72 hours) if performance doesn't meet KPIs. 🤝 Relationship & Communication

: Secure the right of first refusal for future high-impact placements or seasonal events. media buying negotiation tactics

Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits: : Ensure you can cancel or pause the

: Take the initiative by being the first to offer ideas and share goals. Starting the conversation allows you to "anchor" the price and expectations in your favor. 💎 Maximizing Added Value (Value-Adds) media buying negotiation tactics