– Focused on the "must-dos" of cable television (often called "radio with pictures") and broadcast television.

Groups are generally kept under 20 people to allow for personalized attention.

Attendees receive substantial workbooks (300–500 pages per day) filled with "actionable intelligence".

The is a specialized, fast-paced training program designed to transform participants into proficient media buyers in under a week. Established in 1993, the program focuses on real-world, hands-on negotiation and planning across traditional and digital platforms. Core Curriculum & Structure

Early registration is typically $1,750 , while standard registration is $2,150 .

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