: Remained a top social platform with 72%–74% regular usage among those over 50.
: Streaming has crossed the threshold into the dominant medium for this demographic, with 65% of those 65+ now using streaming platforms regularly—surpassing cable and satellite for the first time. mature xxx likes
YouTube and Facebook are the "media backbone" for mature audiences, though other platforms are gaining traction. : Remained a top social platform with 72%–74%
: This group is highly price-sensitive; most prefer ad-supported models over higher-priced ad-free tiers. Popular Media Platforms (2025-2026) mature xxx likes