Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships. Sexual scripts among young heterously active men and women.

It facilitates a state of mind conducive to pleasure and intimacy.

Feeling "sexy" contributes directly to sexual arousal and satisfaction. Challenges and Considerations

Products must meet physical comfort needs while providing aesthetic value.

(PDF) The rules of mature sex: Sexual scripts and the global challenge of rising STIs.

Choosing specific underwear acts as a signal of readiness to a partner, aiding in the initiation of sexual activity.