: Use specific facts and data to back up claims of leadership or innovation.

Many organizations use the "Man of the Year" title to celebrate specific achievements: Dennis Ferrier - Facebook

: The tradition began in 1927, with Charles Lindbergh as the inaugural recipient following his historic solo transatlantic flight.

The title "" is most famously associated with TIME magazine's annual issue, which recognizes the person, group, or object that had the greatest influence on the news and our lives—for better or worse. History and Evolution

: A strong opening should identify who won, the official name of the award, and a brief "why" that summarizes their major achievement. Examples of Local and Special Interest Awards