A Boston University paper explores experimental digital strategies like a "Virtual Closet" to attract millennial shoppers by leveraging physical store data for online profiles.
Industry analyses often cite macys.com as an early pioneer in omnichannel retail , focusing on providing a seamless brand experience across mobile and desktop devices. macys com
Security analysts published findings on a breach where unauthorized computer code was added to macys.com's checkout and wallet pages to capture customer credit card information. macys com