Directed by Pete Riski, the music video is a nostalgic staple for fans, featuring the band's early monster costumes and practical effects.
: While the album Get Heavy debuted in late 2002, the "Devil Is a Loser" single was released on February 3, 2003 .
: The lyrics describe the Devil as a "loser" and the singer's "bitch," effectively mocking the idea of selling one's soul for power or fame.
Despite the band's demonic aesthetic, the song is famously cited by frontman Mr. Lordi as evidence that they are .
: It warns against seeking "gain without pain," highlighting that deals with "Hell Incorporated" always result in a bill that must be paid.
: In live shows, the performance of this song is famous for Mr. Lordi's mechanical wings, which deploy during the chorus.