Instead of expecting large behavioral shifts, focus on small, manageable changes that build momentum.
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Should I focus on a specific type of (e.g., fear, bias, technology)? Irrational
We rarely change the pre-selected option. "The default made me do it" is a common, yet unrecognized, reason for our choices.
We want what others want, especially if it seems scarce. Instead of expecting large behavioral shifts, focus on
If a behavior is desirable, make it effortless to perform. The Bottom Line
What we say we will do (e.g., "I will save more money") often differs wildly from what we actually do, because context dictates behavior. How to Leverage Irrationality for Good We rarely change the pre-selected option
According to research, we often don't know what actually drives our decisions. Instead of admitting "I don't know," our brains create a plausible story to explain our actions—a phenomenon sometimes called the "inner Press Secretary".