Released in November 2014, BLUE is the third audiovisual album from Swedish project iamamiwhoami , the creative collective led by singer-songwriter Jonna Lee and producer Claes Björklund. This era marked a significant evolution for the project, moving from the dark, earthy tones of their previous work into a bright, "decidedly aquatic" aesthetic. The Concept: Water as the Digital Arena

: The album was unveiled chapter by chapter throughout 2014, starting with the single "fountain" in January. Track-by-Track Overview

Immersion in the Digital Sea: A Look Back at iamamiwhoami’s BLUE

The central theme of BLUE is , used as a metaphor for the vast and endless digital world where iamamiwhoami first "came to life". Lee has described the album as a reflection of being an artist with "one foot in the physical world... and my head in the digital world". The project explored these themes through: