Ribble is not a standard "off-the-shelf" brand. Their USP is high customization.
The BikeBuilder allows you to add pedals, cages, or even have the frame ceramic-coated before it leaves the factory. 3. Sizing and Fitting
Many frames can be personalized with a wide range of colors and designs. Note that some users have reported that custom paint jobs may require more careful maintenance than standard finishes.
If possible, visit a showroom to ride the "jig" (a bike-fitting machine) for the most accurate fit. 4. Pricing and Financing
While standard, custom builds can take longer, especially if specific components are out of stock.
You can customize components (e.g., swapping a mechanical groupset for electronic Di2, upgrading to carbon wheels) directly within the configurator.