He was happy to see Nike pays a small dividend, meaning they’d pay him just for holding the stock.

Leo knew he couldn't just walk into a Nike store and buy stock at the register. He needed a . He compared a few popular apps like Robinhood, Fidelity, and Charles Schwab. He looked for one with zero commissions and a user-friendly interface. Within ten minutes, he had downloaded an app, linked his bank account, and transferred $500 to get started. Step 2: Doing the Scouting Report (Research)

Here is how Leo navigated his journey to becoming a Nike shareholder. Step 1: Picking a Sideline (The Brokerage)

This would buy the stock immediately at whatever the current price was.

Leo opened his app and typed in . He had two choices for how to buy:

Before hitting "buy," Leo did his homework. He searched for Nike’s ticker symbol——and looked at the company's recent performance. He checked: The Price: How much a single share cost.